Why social media is great tools to use as a voluntary organization?
Have you ever talk in front of your organization fellows and justify the use of Social Media Marketing in your Organization’s marketing strategy?
I know how difficult it can be to quantify the time and dedication Social Media requires, be that in the form of attending Workshops to gain more skills, or the time spent online engaging with various Audiences. I usually use the below example to help explain why Social Media is one of the best tools to use as a voluntary organization. Other reasons include:
It’s free – the platforms are free to sign up to and use. That means that everybody uses them because who doesn’t love a free service, right? What is NOT free however is the content that needs to be strategically posted within the platform from a marketing point of view. This is where a Social Media Agency or Consultant steps in.
It’s user friendly
It allows you to further understand your audience
It helps you keep a competitive edge
It increases and helps maintains your customer service levels
It allows you to showcase your achievements
It’s interactive by allowing you to gain real time feedback on your products / services
It allows you to be unique
It allows you to connect with a Global Market
Lastly, imagine hundreds, if not thousands, of people following your organization Page, engaging with your Brand and giving feedback on your topics. Is that not the ideal place for all non-profit organizations to be?
For more information on how I can help your Organization achieve success on Social Media, please contact us.